IMMINENT - TypeCon 100
TypeCon is an annual conference that requires collateral that reflects the year’s theme. In 2019, we will be celebrating 100 years of TypeCon. Where the focus will be thinking about the future of typography and where it is going. The solution consists of a main program booklet, mini guide, name badges, two take away posters and a reusable bag that extends the brand identity. These pieces add to the conference attendee’s full experience. It inspires them to think abstractly about the journey that typography has gone through and where it will continue to take us.
The main program detailing the entirety of the conference, showcases the typographic identity of IMMINENT.
A smaller, mini brochure allows for a quick glance one where to go and at what time. This also includes a detailed map of the city.
Badges are used to identity and categorize the participants. The are broken up into four groups with a different color which include, attendee, volunteer, sponsor and speaker. These badges also include a QR Code that allows participants to enter various breakout sessions, workshops and keynote speakers.
Reusable tote bags will be given to all those who attend. The bags are designed with the conference identity to create a lasting impact on the viewer. The bags are not only a keepsake but also a way for attendees to stay organized. This allows them to keep programs, maps, brochure and varies goodies in an organized manner.
